How we test

Three rules, no exceptions: our own money, at least two months, and nothing to gain from what you buy.

  1. Day 0

    We buy it

    At full price, from an ordinary shop, with our own money. The receipt date goes in the Test Log.

  2. Day 1

    Testing starts

    One writer adds it to a real routine. Nothing else new is introduced alongside it.

  3. Day 30

    Midpoint notes

    What changed, what did not, what went wrong. Written down before memory rewrites it.

  4. Day 60+

    We write

    Only after two full months. Many products stay in testing longer when the result is unclear.

  5. After

    We follow up

    If our view changes later, the review is updated and the change is dated.

We pay for everything

Every product reviewed on Newt Daily was bought by a member of the team, at the normal retail price, from a shop anyone can use. We do not accept press samples, gifted products, early access or discounts in exchange for coverage. The price we paid and the kind of shop we bought it from are printed in the Test Log on every review.

Two months is the minimum

Skin renews itself roughly every four to six weeks. Hair needs many wash cycles before a pattern is clear. A device has to be used until the novelty wears off. So we do not publish a review until a product has been in ordinary use for at least two months, and many stay in testing for longer.

Each review shows the date we bought the product, the date testing began and the number of days it was tested.

One change at a time

While a product is in testing, the rest of that writer's routine stays the same. If something else has to change, we say so in the review.

We measure where we can

Drying times, noise levels, how long a bottle lasts, how many uses are in a jar. Where a claim comes with a number, we try to check the number.

We earn nothing

There are no affiliate links, referral codes, sponsored posts or adverts on this site. Links to product pages are plain links with tracking removed. If you buy something after reading a review, we do not find out and we are not paid.

What our ratings mean

  • 9 to 10: exceptional, and we would buy it again without thinking.
  • 7 to 8.9: good, with reservations that we spell out.
  • 5 to 6.9: fine, but there are better ways to spend the money.
  • Below 5: we would not recommend it.

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